Many businesses today agree that green business practices simply make good sense. In a world where foreign competition is becoming greener and more efficient, these businesses are recognizing the importance and economic advantage of greening their business practices while gaining a competitive edge on market competition, leadership and strengthening the corporate bottom line and shareholder value through efficient operations. Implementation of strategic environmental practices does not have to cost a lot, but continually leads to a reduction in operating costs. These businesses are finding ways to be better stewards of their communities and places of business through compliance of environmental regulations, pollution prevention, natural resource conservation, reducing waste, recycling, or methods as simple as the use of more efficient lighting.

In addition, many consumers are becoming much more aware of the ethical business practices of different companies which influence their decisions to buy goods and services. Many consumers choose not to support businesses that have poor environmental records and are consistently looking for proof of a businesses commitment to the environment. Improving business performance can strengthen relationships with communities and local governments and can build a better corporate image.